CAPS BY CAP is a premium headwear and lifestyle brand built on the ethos Excellence Made™ — a commitment to craft, culture, and purpose. Founded by Carlos Anthony Pittman, the brand creates limited-edition designs that blend luxury streetwear aesthetics with authentic storytelling drawn from sports, fashion, music, and entrepreneurship. Each collection celebrates individuals and communities who embody dedication, resilience, and the pursuit of greatness. From exclusive drops and athlete collaborations to partnerships with creatives, innovators, and changemakers, CAPS BY CAP is more than a hat, it’s a symbol of identity, ambition, and living life with excellence at every level.
Excellence in every hat—empowering journeys, inspiring greatness.
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MISSION
To inspire excellence through premium headwear and storytelling that connects culture, sport, and fashion.
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VISION
To become a globally recognized lifestyle brand at the intersection of sports, fashion, and motivation - synonymous with excellence in design and message.
PHILOSOPHY & VALUES
1. Creativity
We believe innovation starts with original ideas and bold execution. Every design is a chance to reimagine headwear as more than an accessory, it’s a statement of identity, achievement, and aspiration. Our creativity drives limited-edition designs, unique collaborations, and storytelling that captures the essence of excellence.
2. Integrity
From our supply chain to our customer relationships, transparency and honesty are non-negotiable. We deliver exactly what we promise, premium quality, ethical manufacturing, and authentic partnerships so that our customers, athletes, and collaborators know they can trust the brand.
3. Authenticity
CAPS BY CAP is built on real stories, real people, and real achievements. We partner with athletes and creatives whose journeys reflect hard work and resilience, ensuring our products and campaigns resonate deeply with customers who value truth over trend.
4. Innovation
We stay ahead by anticipating market shifts in fashion, sports, and culture — introducing fresh product concepts, leveraging NIL partnerships, and developing customization models for youth sports teams. Our approach combines technology, design thinking, and cultural insight to keep the brand relevant and forward-looking.
5. Community Impact
Excellence extends beyond product. We aim to empower communities through youth sports programs, mentorship initiatives, and partnerships that give back. Every hat tells a story, and every story is an opportunity to inspire the next generation to pursue greatness.